Calling McDonald's promotion, sponsorship and financial support of the homosexual agenda a, "decision to backhand hundreds of millions of traditional family values people and align themselves with promoting the godless behavior of a few," Johnson stated the focus of the boycott:
"What the boycott of McDonald's IS NOT about
This boycott is not about hiring homosexuals.
It is not about homosexuals eating at McDonald's.
It is not about how homosexual employees are treated.
What the boycott of McDonald's IS about
It is about McDonald's, as a corporation, refusing to remain neutral in the culture wars.
McDonald's has chosen not to remain neutral but to give the full weight of their corporation to
promoting the homosexual agenda, including homosexual marriage."